Midtown Outfitters Gear & Garments is situated on the topside of the overpass, its original location before the flood. Most of the shop's items are not for sale. Explorers can earn artifacts by completing tasks and solving puzzles that are hidden throughout the storybuild.
Gamification is coming to Lakewater Project storybuilds. Gamification is yet another interactive storytelling technique that is unique to immersion storytelling. It is expected to be fully embedded into the build by winter of 2014-2015.